How to Set Up Your Google Business Profile (and Turn It Into a Lead Magnet)
If you run a local business, your Google Business Profile (GBP) is often the first thing potential customers see. It’s your modern-day storefront—showing your hours, reviews, directions, and even a “call” or “message” button right from Google Search or Maps.
Setting up (and optimizing) your GBP correctly not only improves visibility but also boosts your chances of turning searchers into customers. Here’s a step-by-step guide.
Is Your Google Business Profile Text Ready?
Consumers expect instant access to businesses. Phone calls and emails aren’t disappearing, but they’re no longer the channel of choice for most people. In fact, 67% of customers say they prefer texting a business over calling or emailing.
